Strategic Management Skills

In today's business environment, managers need to understand how all parts of a business interact and influence one another. The Strategic Management Skills Robenny - School Of Business focuses on the improvement of general business acumen, understanding of the core concepts underlying business, and of the interactions among the different functional areas of the organisation.

How You Will Benefit

The course considers a business as one inter-related entity, investigating individual functional areas and their relationship to overall business strategy. By understanding how these parts interact, you can make better decisions to move your business forward as a coherent whole.

Who Should Attend

• Anyone who is making the transition from staff to management.
• Those in management positions but lacking formal management training.
• People who are contemplating a career in management and are seeking a broader knowledge base.

What You Will Cover

• Operations
• Marketing
• Finance
• High quality strategies
• Low cost strategies
• DCF/NPV
• Markup vs margin

Implementing Strategy
"Low Cost" and "High Quality" strategies are illustrated by the use of the business simulation tool, and participants run a virtual business in both of these very different situations. In the last session, participants get to compete against each other to see the effects of operating in a competitive environment.

Application to Own Business
The final session gets participants to question where they fit into their own overall business structure and how their work contributes to the business strategy, and ultimately, how they help create shareholder value.